About TrueArc
TrueArc Media is a division of Narrative Drive Pictures Inc., a film production company specializing in unscripted television and documentary development. Built on a foundation of storytelling expertise, TrueArc Media was created to bring the art of narrative-driven content into the realm of client and business video production. We create promotional, corporate, and social media content that engages audiences and communicates messages effectively, all grounded in the art of exceptional storytelling.
Meet the Team
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Frank Hadfield
EXECUTIVE PRODUCER
Frank Hadfield is the Executive Producer at TrueArc Media, where he oversees all productions, ensuring the highest standards of quality and creativity in every project.
In addition to his role at TrueArc Media, Frank is the founder and President of Dinosaur Valley Studios, a globally recognized business in the entertainment industry. Dinosaur Valley Studios has designed and fabricated some of the world’s most ambitious exhibits, showcased in leading museums across Vancouver, Toronto, Tokyo, London, Sydney, Los Angeles, Houston, and beyond. The studio also provides crucial support for film productions, offering services such as studio rentals, location scouting, and prop manufacturing. From colossal dinosaurs to life-sized blue whales, Frank and his team continue to push the boundaries of creativity and innovation in natural history exhibits.
With his expertise and visionary leadership, Frank ensures that every project at TrueArc Media meets the highest standards of excellence.
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Jacob Sulit
VP DEVELOPMENT
Jacob Sulit serves as the Vice President of Development at TrueArc Media and its parent company, Narrative Drive Pictures. A passionate filmmaker with a talent for storytelling through video, Jacob graduated with honors from the Digital Cinema program at NAIT in Edmonton, Alberta. His experience spans a wide array of video projects, including events, promotional content, short films, and documentaries. Jacob's expertise also includes film development, with a focus on unscripted television and documentary projects. In this capacity, he has successfully managed diverse project portfolios to pitch compelling stories to networks and broadcasters. With a keen eye for identifying what makes a story resonate, Jacob brings a creative and strategic vision to every project he undertakes.
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Ellie Krushell
CREATIVE DIRECTOR & PROJECT MANAGER
Ellie Krushell is a passionate storyteller and creative visionary, working as the Creative Director and Project Manager at TrueArc Media. A graduate with honors from NAIT's Digital Cinema program in Edmonton, Alberta, Ellie is driven by her love for sharing stories that matter, particularly those rooted in local communities. With a diverse portfolio spanning documentaries, short films, corporate events, and social media content, she brings a unique blend of creativity and organizational expertise to every project. Ellie firmly believes that every story deserves to be told, and her work is a testament to the power of connecting people through authentic narratives.